View an example of how the blocked ad will appear below:Ī survey of 40,000 US and European web users found that the most intrusive ads were full-page ads that hide the content of a web page and flashing animated ads, according to a blog by Chris Bentzel at Google.

Option to allow ads to pop-up: Chrome will provide a small pop-up window when users access a site when all the adverts have been blocked, giving them the option to allow adverts.

Ědverts with screen density of 30pc: Adverts which cover more than a third of the screen on mobile devices will be blocked by the ad-blocker.

Ěutoplay adverts: Videos which automatically play adverts with sound will be blocked under Google’s new ad blocker.These include “pre-sital ads”, which pop up before you have even accessed the website and are used by some publishers, and flashing animated adverts. Intrusive ads blocked: The worst offending ads will be blocked outright.The types of adverts blocked by Google’s ad-blocker: Sites will have 30 days to remove disruptive ads before blocking begins.

Starting today (15 February) the choice of which ads to block will be determined by the Coalition for Better Ads (CBA) – made up of companies including Google and Facebook. The move leaves the tech giant, which makes most of its revenue from advertising, in control of the kind of ads users can see. In fact, Google claims that since it announced this feature, “42% of sites which were failing the Better Ads Standards have resolved their issues and are now passing.Google has started blocking intrusive adverts by default in its Chrome browser, as the web giant looks to rebuild trust with consumers.įlashing animated banner ads and auto-playing video adverts with sound are set to be targeted, while Google will contact websites that breach the advertising guidelines and, ultimately, block their advertising if they fail to make changes after 30 days.

A Chrome ad blocker has real potential to make your time spent surfing the net more satisfying. One thing everyone online can agree on is that ads have become too obtrusive (and to say everyone on the internet could agree is really saying something). If you spend any time online at all, you already know that internet ads have gotten incredibly frustrating - they spit out sound without warning, they’re sometimes impossible to get rid of, and they cover content you’re trying to read, which can often turn you off completely. This is great news for you, someone who goes online for fun. It has created a list of what advertisers should avoid when creating web ads, and Google is able to strictly enforce that list with their new ad blocker. The Coalition for Better Ads an industry group that performs research on popular forms of web advertising. Google’s ad blocker is going to be filtering out ads that don’t meet a set of criteria that has been determined by the Coalition for Better Ads. This content is not available due to your privacy preferences. Then, once they determine that a site hosts these annoying ads, they will block every single ad on that site. Google’s will first block the worst, most annoying ads. So how will it work? For starters, it won’t be the same as AdBlock, which blocks nearly every ad. Although the feature has been in the works for a year, small parts have been rolling out for a while, like the ability to mute autoplay videos with sound. In April, Google announced that they were working on Google Chrome ad blocking, which will be on by default if you’re using the Chrome browser. It started gaining traction with things like AdBlock, an app and extension that does exactly what it sounds like: blocks almost all ads from websites. Welcome, Google Chrome ad blocking!Īd blocking is nothing new.

Starting Thursday, the Chrome browser will automatically block and filter out ads that don’t meet certain standards. After a year of work, Google is finally releasing their new built-in ad blocker tomorrow, February 15th. If you use Google Chrome as your default browser, the time you spend online is about to change.

Google chrome ad blocker february 15